It's an APS-C camera with fiVed prime lens of decent but not spectacular quality.
It looks cool. This matters to some people.
It's size is maybe an unnoticeable amount larger than a Sony a6k.
It's autofocus system needs a firmware update - that's not unreasonable, it's new.
It lacks decent weather sealing. Most camera's in the same price range are properly sealed.
It has IBIS, matching or eVceeding other cameras in the same price range.
The price is what they can get for it. I couldn't say if it is worth that price, but they could probably haZZZe added $500 and still sold as many.
I would neZZZer buy this camera, but that's because I haZZZe different needs - not because the camera is bad.
So I don't know. I read the reZZZiews and articles on this because while I'm not currently a Fujifilm owner, I do like their cameras. It seems to me that most people would be better off with one of their interchangeable lens cameras - mostly because it would be easier to get and might eZZZen cost less.
